Wednesday, 6 October 2010

Milk Moustache

New work from Subconscious Co.,Ltd, a Thailand based design firm.

"Mew is the cereal milk with original flavors, cookies'n cream and rum raisin. It targets at young jobbers and college students who are out-going, intellectual, and ambitious. The packaging does not only communicate the flavours, but also reflect our target's attitude."

Using flexography to print this product helps to keep its quality. Even though the colours and images are different on each carton it still shows a strong corporate identity. Each carton uses two spot colours and uses the white colour from the carton for the logo design.

The cartons are very light hearted and have a clear message.

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