Monday, 22 November 2010

Sweet Packaging

Love hearts are the sweets I will be mimicking, I want to it look similar to the packaging that already exists so the link will be made easily by the audience. The Love Hearts sweet packaging, in my opinion I feel is quite dated, so I may use a different style of packaging.

Square and solid shape. The colours are nice bright and pretty.

I love the colours. The packaging is only made form paper and foil which, even though is used every day to package sweets, I feel lacks quality so maybe a stronger or more visually appealing material will work better for my 'hate hearts'.
This packaging net looks perfect for what I need. The contents are wrapped twice. A hard card outside layer and I could use foil to package my sweets inside or cellophane to keep them fresh.

To see what you are getting inside I think is a very good idea. It is more visual and the customer will  be more appealed to something they can see before they buy it... relying on the fact that the contents actually looks appealing.

Tube design looks really nice. The packaging material is very delicate and therefore gives the sweet elegance. Quite a used idea, used for polo's, rolo's etc.

Very elegant and expensive looking box, looks too masculine for my design.
I love the idea that you can see the contents before opening the packaging. I think I will take this idea into consideration. I think that things can be trusted a lot more when seen. For example you tend to trust food cooked in a restaurant where you can see the chef's cooking rather than one where everything is done behind closed doors.

These individually wrapped sweets looked individually loved. I like the care and delicateness of the product. 

I like the ribbon on these sweets, they give the product that 'extra something' which can make the product retail at a higher price with not much change in costing in production.

I like packaging that makes you think. This packaging makes me want to pick it up and see what its all about. However, packaging nets aren't my strong point.

These sweets have also been packaged using a very precise net. They look cute and would stand out on a shop shelf because of their unusual shape.

These range of products are called 'cat's tongues'. It is an age old tradition in Hungary. I like the way the images of the people and animals makes it more personal. You can try to imagine what your face would look like on the box. The colouring is very simple and gives a recognisable corporate identity. 

I don't particularly like this cold dessert packaging range. I feel it is lacking some character, and to me wouldn't jump out on the shelf amongst all the over well known brands. The colours and too muted and the packaging itself isn't of a very high quality. In today's confectionary market people look for luxury. They want their dessert to be an 'experience' not just a snack.

These wedding chocolates are loving wrapped individually. Although they all have the same contents there is the sense of a personal approach as you get to chose to either have 'male' or 'female'. 

Interactive and fun packaging. The contents is merely a block of chocolate, however the packaging makes the product individual and quirky. Ideal for sharing. The name 'fat pig' doesn't hide the fact that the chocolates are 'bad' for you it plays on this fact. 

Delicate materials make the contents look more luxurious. Detail and quality is key in the finish.

Wednesday, 10 November 2010


This box is so perfect for my products. I have four products what could all fit into square boxes and fit snug inside.

The cut out design could also work well with my products:

Ring box - Diamond cut out on the top.
Knickers box - Underwear cut out on top.
Hate Heart Sweets - Heart or sweet wrapper cut out on top.
Chat up line list - Little slat cut out at the top like a post box so that paper can be fed through.

I will be changing the colours and style.

This image perfectly sums up how I want my product range to look like.

Black, white, beige
Sleek expensive finish

Underwear Packaging

Now to make big bloomers to look sexy??...

Showing the contents seems to work when selling goods because the  customer will trust what they are getting more if they can see it easily.

I absolutely love this packaging, seeing a glimpse of what is inside works well because the underwear is focused on the pattern.

Showing a model of the front wearing the contents makes people feel they will look as good as this if they wear the boxers. This is somewhat deceptive.

I don't really like this design. It doesn't really appeal to me because there is nothing that stand out to be on it. The shape of the packaging is irrelevant to the contents and the images look too hand drawn to be of any use to my project.

A belly band is a simple and effective way to package knickers. However, because the knickers that I am packaging aren't the prettiest of things I want to show as little of the knickers as possible from the outside of the packaging. Maybe having a cut out hole in the packaging so you can take a glimpse of the contents would work better.

Clothing Labels

Thinking about the small, but important details. All clothing needs a label inside. 

Sleek and simple

Handmade effect, cute and cosy.

Simple company name. Not very eye catching, but advertise the brand well.

Handmade worn effect, looks old and dirty... yet still has a quality about it.

Ring Boxes

Ring boxes don't have to be boring and generic like this one.
Encase a diamond in a diamond box. I feel this design is far too plain. Although I am going for the minimal look I don't want it to look to boring.

The famous cheesy heart ring box. I quite like how cheesy the box is, however  I feel like the box below would fit in better with my product range.

The pastel and bold colours are just what I want to achieve, with little detail of the ribbon. 

I love how individual this packaging is. I don't, however think it is 'girly' enough and doesn't look elegant enough.

Box Set Packaging Style Inspiration

Different colours help to give the same design a new feel.

The use of space is really good for this box. Every item has its place . It is a fairly simple inside design and the fastening is merely two flaps however it works very well. Having many different shaped items in one box could be difficult to pack. I need to think weather I want to package all my products into one box like above or separately package them.

I love how the outside of the box actually looks like something. It isn't just information of the contents. It really catches your eye on such am emotional subject.

This design is so simple. But it works! Using the packaging to effect the contents. I this case it repels, but in most cases the packaging entices.

This packaging uses the shape to incorporate into a design. The sheen of the plastic works well with the body to make it look shiny and in good condition. I want to use spot varnish on my products to give it a sense of high quality.

The colours are perfect for the style I want to accomplish.

I love the colours. Pink and brown give a sense of class. Pink is a very girl related colour and therefore me wouldn't look at the product. 

On its own the can shows an innocent design, but when put together in a range to whole image comes together.

Packaging & Style Inspiration

I enjoy creating work that has a high-end polished finish. I am somewhat of a perfectionist and therefore I like clean minimal design. Here are some examples I have found that mirror what I wish my final products to look like. 

Clean cut, dark yet sophisticated, expensive.

Sleek, intricate use of packaging design. Contents and packaging have been considered.  

Plain, simple, yet effective.

Obviously this products looks so glamourous 99% because of the photographer, however I like the sense of mystery with the dark colours and shadow.

Embossing adds depth and quality to the product. A lot of effort has gone into something so simple as the carrier bag, therefore surely the actual product will be very well made and reliable.

Simple and effective, the little details (bows) give the product a nice finish. The same brown colour has been used throughout, however different materials reflect colours differently so shades are made.

Soft, shiny material for a luxurious feel. Shiny material mimics  diamonds and therefore gives a sense of expense.

Talking about finer details again. Metal clasps or tags that have been embossed with the logo or brand name add to another form of advertisement.

I love love love this bag!! It is so amazing and something that I would love to carry and show off. Hmmm now how to incorporate thins into my design.