Thursday, 7 October 2010

La Cafferia

New work from LS Graphic Design, an Italian studio based in Milan and Nashville

"La Cafferia is the visual identity of a small italian roasting company that produces and markets roasted coffee beans in the United States and some European countries. The main features that characterize La Cafferia are the capacity of combining the quality of a craft-made product - a coffee that is blended and roasted according to the methods inherited by a solid tradition of master roasters - together with a distribution service that competes with bigger international operators.

The main goal of the brand is to communicate the traditional values of the italian coffee through a rigorous visual language that brings together classic elements, such as the colors, with contemporary facets, as the typeface."

The packaging would have been printed using flexography and the cups would have used pad. Simple bold colours.

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