Thursday, 7 October 2010

It's Your Round

"“La Vuelta” is a ‘mate’ herb, an infusion that is drunk in southern Latinamerica. In order to drink it, the herb is placed in a receptacle (the mate) where water is added and one drinks it with a special metal straw (bombilla). It’s a very old custom which consists of everyone drinking from the same receptacle. One person drinks it at a time, and then passes it on to the next person. This action of drinking and then passing the mate along in a circle is called “la vuelta del mate” (“the mate round”). The packs were designed using as reference the fabrics worn by the ‘gauchos’ (Latinamerican cowboys) as ponchos. The designs come from the natives who inhabited this region in pre-colonial times. This ‘mate’ herb was launched in Uruguay by The Coca-Cola Company and it rapidly became one of the brands with the most ‘top of mind’ in the category."

This design has been screen printed onto the packaging, because the product is to do with liquids the ink used has to be waterproof, it takes on an acrylic, rubbery form and sits just on top of the material.

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