Wednesday, 6 October 2010

Evian vs Style

Following its annual trend in partnerships with Fashion Designers through 2010, Evian has linked up with one of the most creative designers, known for his sense of fun and optimistic attitude – Paul Smith.

The annual Evian designer bottle tradition began in 2008 with a limited edition bottle designed by Christian Lacroix followed in 2009 by Jean Paul Gaultier.

The new exclusive Evian bottle is designed with a festive theme in vibrant colors - with a nod to the famous Paul Smith stripes - which elegantly underlines the purity of the natural spring water from the French Alps. Miles away from the traditional holiday themes, Evian offers an experience of youth in a multi-colored bottle with five different caps to collect.

The new Evian Paul Smith Limited Edition collection will be available pre-sale on beginning September 22, 2009, and available at fine dining establishments and gourmet retailers beginning in November 2009.

The design has been directly printed onto the bottles using the pad printing method.

I really like the design because it integrates both corporate identities of Evian and Paul Smith together really well.

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