Monday, 22 November 2010

Sweet Packaging

Love hearts are the sweets I will be mimicking, I want to it look similar to the packaging that already exists so the link will be made easily by the audience. The Love Hearts sweet packaging, in my opinion I feel is quite dated, so I may use a different style of packaging.

Square and solid shape. The colours are nice bright and pretty.

I love the colours. The packaging is only made form paper and foil which, even though is used every day to package sweets, I feel lacks quality so maybe a stronger or more visually appealing material will work better for my 'hate hearts'.
This packaging net looks perfect for what I need. The contents are wrapped twice. A hard card outside layer and I could use foil to package my sweets inside or cellophane to keep them fresh.

To see what you are getting inside I think is a very good idea. It is more visual and the customer will  be more appealed to something they can see before they buy it... relying on the fact that the contents actually looks appealing.

Tube design looks really nice. The packaging material is very delicate and therefore gives the sweet elegance. Quite a used idea, used for polo's, rolo's etc.

Very elegant and expensive looking box, looks too masculine for my design.
I love the idea that you can see the contents before opening the packaging. I think I will take this idea into consideration. I think that things can be trusted a lot more when seen. For example you tend to trust food cooked in a restaurant where you can see the chef's cooking rather than one where everything is done behind closed doors.

These individually wrapped sweets looked individually loved. I like the care and delicateness of the product. 

I like the ribbon on these sweets, they give the product that 'extra something' which can make the product retail at a higher price with not much change in costing in production.

I like packaging that makes you think. This packaging makes me want to pick it up and see what its all about. However, packaging nets aren't my strong point.

These sweets have also been packaged using a very precise net. They look cute and would stand out on a shop shelf because of their unusual shape.

These range of products are called 'cat's tongues'. It is an age old tradition in Hungary. I like the way the images of the people and animals makes it more personal. You can try to imagine what your face would look like on the box. The colouring is very simple and gives a recognisable corporate identity. 

I don't particularly like this cold dessert packaging range. I feel it is lacking some character, and to me wouldn't jump out on the shelf amongst all the over well known brands. The colours and too muted and the packaging itself isn't of a very high quality. In today's confectionary market people look for luxury. They want their dessert to be an 'experience' not just a snack.

These wedding chocolates are loving wrapped individually. Although they all have the same contents there is the sense of a personal approach as you get to chose to either have 'male' or 'female'. 

Interactive and fun packaging. The contents is merely a block of chocolate, however the packaging makes the product individual and quirky. Ideal for sharing. The name 'fat pig' doesn't hide the fact that the chocolates are 'bad' for you it plays on this fact. 

Delicate materials make the contents look more luxurious. Detail and quality is key in the finish.

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